If you are running a Facebook Page and wonder why your post are not being seen by a larger audience wonder no more. Unless you use the paid promotion feature don’t assume that your post will be seen. I see what you did here Zuck, this will force Publishers and Brands to use the post promotion feature $$$ well played. Make sure to follow us on Twitter where this move has not yet been implemented.
Facebook Changing Its News Feed, Cutting Back On Brands And Publishers
The stated goal is to encourage more interaction among friends and family. The unstated goal is to lessen reliance on organic (i.e. unpaid) traffic for businesses and publishers that use the service as a tool to drive traffic. The long game is audience retention and growth, which will drive revenue.
“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” CEO Mark Zuckerberg explained in a post on Thursday. While that may drive engagement time spent down, Zuckerberg said the move would make Facebook “more valuable.”