The 2024 Formula 1 Abu Dhabi Grand Prix, held last weekend, captivated a record 1.05 million viewers on ESPN, a 13% increase from last year’s 927,000. This marks the highest U.S. audience for the Abu Dhabi race since the sport’s return to ESPN, solidifying F1’s growing popularity stateside.
A Season of Milestones
The 2024 F1 season concluded with an average of 1.1 million viewers across ESPN platforms, tying 2023 as the second-most-watched season in U.S. television history. This represents nearly a 100% increase in average viewership since 2018. Several individual races throughout the season also achieved record-breaking viewership, underscoring the expanding American fanbase.
Key Numbers at a Glance:
Abu Dhabi GP: 1.05 million viewers, up 13% from 2023.
Season Average: 1.1 million viewers, matching 2023 for second place historically.
Growth Since 2018: Average viewership has doubled over the past six years.
Challenges Ahead
Despite the surge in viewership, Formula 1 faces challenges in maintaining and building upon its current audience. Competition from other sports, particularly during peak seasons, requires F1 to innovate its fan engagement strategies. Expanding the U.S. presence with additional races or promotional events could help sustain momentum.
The Road Ahead
Formula 1 is poised to capitalize on its rising popularity. Expect more U.S.-centric initiatives, such as fan festivals and interactive experiences, to strengthen engagement. The league’s ability to connect with its American audience will play a pivotal role as it gears up for the 2025 season.
Bottom Line
The record-breaking viewership for the Abu Dhabi Grand Prix and the strong 2024 season highlights the growing influence of Formula 1 in the U.S. To secure its position in American motorsports, F1 must continue delivering thrilling races while finding new ways to captivate an expanding audience.
