NASCAR recently wrapped up an action-packed race weekend at the Circuit of the Americas (COTA) in Austin, Texas. The 20-turn road course saw thrilling events unfold, and the television ratings reflected the excitement among viewers.
On Saturday, the NASCAR Xfinity Series race aired on FS1 and attracted an impressive audience of 891,000 viewers. This marked a 10% increase compared to the same race last season, demonstrating growing interest in the series.
The excitement continued on Sunday with the NASCAR Cup Series race, which drew an average of 3,310,000 viewers. The event reached its peak viewership of 3.62 million towards the end of the race, highlighting the intense competition on the track.
The top markets for NASCAR viewership during the COTA weekend were Charlotte, Greensboro, Milwaukee, Hartford, and Norfolk. Charlotte led the pack with a rating of 4.2, followed closely by Greensboro with a rating of 4.0.
Compared to previous years, the TV ratings for the COTA event in March 2024 showed a significant increase in viewership. This upward trend reflects the growing popularity of NASCAR races at the iconic road course.
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Overall, the COTA race weekend proved to be a success in terms of television viewership, attracting a sizable audience and delivering thrilling racing action. NASCAR continues to captivate audiences across the country, showcasing the excitement and adrenaline of motorsports to fans everywhere.
