U.S. President Donald Trump’s announcement on Wednesday about new sweeping tariffs might have sneaker fans thinking about international trade more than they usually do.
Vietnam, the biggest supplier of Nike sneakers, would be hit hardest if these tariffs go into effect.
Trump said products from Vietnam will face a 46% tariff when exported to the U.S., and most of that added cost will likely fall on consumers.
Currently, about half of Nike’s sneakers are made in Vietnam. China, which now faces an added 34% tariff, and Indonesia, hit with a 32% tariff, are Nike’s next-largest manufacturing hubs.
So, what would that mean for the prices of some of Nike’s most popular shoes? The answer isn’t so simple.
Nike will likely work with its manufacturers and suppliers to figure out how to split the added costs. Plus, it’s not as easy as applying the full 46% tariff to every sneaker made in Vietnam.
Many shoes include parts from other countries. Also, the tariff applies to the import cost—what Nike pays to bring the product into the U.S., not the retail price.
Still, while there’s no exact number, some rough estimates can give us an idea. According to analysts at UBS, prices for Vietnamese-made goods could rise by 10% to 12%.
If Nike passes that cost directly to buyers, here’s how prices could change:
- Nike Air Force 1 Low and Dunk Low: From $115 to $126.50–$129
- Nike Air Max 90: From $130 to $143–$146
- Nike Pegasus 41: From $140 to $154–$157
- Air Jordan 1 High and Nike Air Max 95: From $180 to $198–$202
- Nike Air Foamposite One: From $240 to $264–$269
- Nike Alphafly 3: From $285 to $313.50–$319
Keep in mind, these are just estimates. Things could change depending on how the policy unfolds.
Trump has reversed or softened similar stances in the past, and future negotiations might lead to lower tariffs.
Nike could also respond by shifting some of its manufacturing elsewhere, but that kind of transition takes time.
Meanwhile, sneakers already being made in China and Indonesia would face their tariff rates.
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